How beautiful is this amazing world we live in? I hope you went and watched this commercial on VIMEO. If you didn’t, I think you should read this.
Aside from the beautiful cinematography, this video for Patagonia is inspiring because it is not trying to get us to buy more of their gear, instead it’s doing the opposite- it’s an Ad for their Common Threads Partnership encouraging people to Reduce, Repair, Reuse, Recycle and Reimagine clothing.
Just like you, I have an internal conflict with wanting to consume less, truly believing in its importance, but also wanting to wear some cool shirt to express myself.
For the most part though, I have spent the majority of my life living by the Common Threads principle, first by default, then by choice after watching "Story of Stuff" in my early twenties.
I realize, when I look at my consuming habits over the years that the items I purchased brand new usually could have been found with just a little extra searching, a bit more patience, and a willingness to put my desire for instant gratification on hold. In fact, pretty much all my favourite pieces of clothing came from someone I know, or from some adventure that ended with a very cheap price tag in a thrift store.
Now, I know there’s a fine line here, sometimes you just really do need to upgrade to the new iPhone or buy a winter coat that fits properly and you’re happy with, but often times we buy things out of want, with disregard to the overall impact these “rights of passage” have on our environment. I believe though, that changing our habits even a little, can make a big difference in creating a more sustainable economy.
So, to make it a bit more official, and remind myself how meaningful it has been for me to be a mindful consumer, I make this commitment, to myself and this beautiful earth, to reimagine outfits from clothes I already have, keep those clothes in good condition, and find “new” items to freshen life up through clothing swaps, or by buying second hand. I will buy new only if I absolutely need it and can’t find it anywhere else, from companies who also want to be part of a solution.
What’s your relationship with your clothes like these days?